Field Notes.
Insights on AR, VR, MR, AI avatars, virtual production, and immersive experience design, from the team building them.
MetaHRise Case Study — VR Onboarding for MCMC
How EDT built MetaHRise for MCMC — a multiplayer VR onboarding game that achieved 93% satisfaction, 40% efficiency gain, and set the Malaysia Book of Records.
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CheritAR × Think City — AR Heritage Case Study
How EDT and Think City brought Kuala Lumpur's heritage buildings to life with AI-powered AR avatars, reaching tourists from 12+ countries.
ARFestKL Case Study — Downtown KL AR Playground
How EDT transformed Downtown Kuala Lumpur into a 30-point AR playground — 52,417 AR impressions, 42 artists, and 35 artworks across the city centre.
IKAT Malaysia Case Study — Immersive Textile Exhibition
How EDT brought Malaysian textile heritage to life — RM 3.2M in media value, 5,822 visitors, 382,720 social reach, across 3 cities.
AirAsia Founders' Gallery — Interactive Installation
EDT built an interactive wall + AR + AI imagery installation for the AirAsia Founders' Gallery — bringing the airline's founding story to life.
New Balance Grey Day — AR + Immersive Room
EDT created an AR try-on experience and immersive brand room for New Balance's Grey Day activation in Malaysia.
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