Experiential Design Team
Service

Experiences Built to Be Felt

EDT delivers end-to-end immersive event production — brand activations, public exhibitions, and government campaigns — from first concept through post-event reporting. One team. Every layer.

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52,417

AR impressions — ARFestKL

5,822

Visitors — IKAT Experience

3

Cities toured — IKAT national rollout

12+

Countries reached — CheritAR activation

What's Included

Six Phases, One Team

01 — Concept

Creative Concept & Strategy

We develop the narrative, audience journey, and experiential architecture — translating your brief into a cohesive immersive concept with clear KPIs.

02 — Design

Visual & Experience Design

Spatial design, motion graphics direction, UI/UX for interactive touchpoints, and brand integration across every surface and moment.

03 — Technology

Tech Build & Integration

AR, projection mapping, LED walls, interactive installations, AI avatars — whichever technologies serve the experience best, built and integrated by our in-house team.

04 — Crew

Production Crew & Logistics

Project managers, technicians, content producers, and event coordinators — a dedicated crew from pre-production through breakdown.

05 — On-Site

On-Site Execution

Full on-site technical management, real-time content switching, crowd flow management, and live troubleshooting by experienced EDT operators.

06 — Post

Post-Event Reporting

Engagement analytics, media documentation, highlight reels, and performance reports — everything you need to prove ROI and plan the next one.

Event Types

Who We Produce For

Corporate Events & Product Launches

Immersive product launches, shareholder experiences, and brand activations for Fortune 500 companies and local conglomerates. We build moments that earn media coverage.

Public Festivals & Cultural Events

Large-scale public experiences for city festivals, national campaigns, and cultural celebrations. We design for high-volume, diverse audiences with inclusive technology.

Government & Tourism Campaigns

Experiences that support national tourism narratives, government communication campaigns, and ministry-led exhibitions — from Sarawak to Putrajaya.

Retail & Mall Activations

In-mall experiential activations that drive footfall, brand awareness, and social sharing. Designed for the Malaysian retail environment — high-energy, photogenic, crowd-tested.

Related Case Studies

Events We Have Delivered

Kuala Lumpur City Hall (DBKL)

ARFestKL

52,417 AR Impressions

Malaysia’s first city-scale AR festival. Deployed across 10+ landmark locations in KL, ARFestKL generated 52,417 AR impressions through WebAR activations, interactive LED installations, and a public AR photo experience that trended nationally.

WebARLED InstallationPublic FestivalDBKL

Ministry of Tourism, Arts & Culture

IKAT — Cultural Textile Experience

5,822 Visitors

A travelling immersive exhibition celebrating Malaysia’s IKAT textile heritage. The experience deployed across 3 cities, combining projection mapping, interactive weaving simulations, and an AI-guided narrative — reaching 5,822 visitors in its first run.

Projection MappingInteractiveTravelling ExhibitionMOTAC
FAQ

Common Questions

Do you handle events end-to-end or only the technology?

EDT can engage at any level — as a technology partner, a creative production house, or a full end-to-end event producer. Most clients engage us for full production: concept, tech build, crew, on-site execution, and post-event reporting. We also work alongside existing event agencies as a specialist tech and creative layer.

What is the minimum lead time for an immersive event?

For a full-scale immersive event with custom content and technology, we recommend a minimum of 8 weeks. Simpler brand activations using existing products (like MimpiLab or Hoomans.ai) can be turned around in 2–3 weeks. Tight timelines are possible — contact us early and we will give you an honest scoping.

Can you work with an existing creative agency or event organiser?

Yes, and we do it regularly. EDT integrates smoothly into existing production structures — we plug in as the tech and content specialists while your agency handles brand strategy and logistics. We have worked alongside many of Malaysia’s top event agencies and creative studios.

Let's Build Something Unforgettable.

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