Experiential Design Team
Product

No Set. No Limits. Pure Story.

ARVENA is EDT's proprietary virtual production platform — replacing physical sets with real-time Unreal Engine environments for live streaming, branded content, music videos, and broadcast production. 60–80% cost reduction. Zero set builds.

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What It Is

Virtual Production Without a Hollywood Budget

ARVENA brings the same virtual production technology used on The Mandalorian and major Hollywood productions to the Malaysian market — scaled for commercial content, brand productions, and live events.

It combines Unreal Engine real-time rendering, LED volume or green screen compositing, and PTZ camera automation into a single deployable production unit — operated by EDT's virtual production crew.

The result: cinematic production value at a fraction of the cost, with unlimited creative flexibility and zero set build logistics.

EngineUnreal Engine 5
OutputLive broadcast, recorded content, streaming
Camera SupportPTZ robotic, handheld, crane/jib
CompositingLED volume & green screen
DeploymentEvent hire & permanent studio
Cost Reduction60–80% vs physical set production
Capabilities

What ARVENA Can Do

Digital Backgrounds & Environments

Photorealistic Unreal Engine environments replace physical sets — from branded studio spaces to impossible worlds. Every background is custom-built to your creative brief.

Live Call & Broadcast Integration

ARVENA integrates seamlessly with live streaming platforms and broadcast workflows — Zoom, OBS, vMix, and professional broadcast SDI output. Real-time environment switching during live events.

Real-Time Product Visualization

Place true-to-scale, photorealistic 3D product models inside live broadcasts and branded content — without a physical product present. Ideal for launches, lookbooks, and sales presentations.

PTZ Camera Sync

ARVENA syncs with PTZ (pan-tilt-zoom) robotic cameras for automated shot sequencing, virtual camera movement, and cinematic production values without a full camera crew.

Any Venue, Any Space

ARVENA is portable — deployable as a self-contained production unit in any space with sufficient room for a green screen or LED wall. Not limited to a permanent studio.

Past Productions

Produced with ARVENA

AirAsia

AirAsia Supersale

Virtual production for the AirAsia Supersale live broadcast — dynamic branded environments including aviation-themed virtual sets, real-time destination backgrounds, and product visualization for campaign offers.

Live BroadcastBranded ContentAirAsia

Music Video Production

Silau Maya

A full music video produced entirely using ARVENA — replacing all physical set builds with Unreal Engine environments. Delivered a cinematic visual palette at a fraction of traditional music video production cost.

Music VideoUnreal EngineVirtual Set

Moonton / Mobile Legends

Mobile Legends SupremaSEA

Virtual production broadcast environments for the Mobile Legends SupremaSEA esports event — custom arena-themed virtual sets, real-time graphics integration, and multi-camera virtual production.

Esports BroadcastLive ProductionGaming
ARVENA vs Physical Set

The Numbers Don't Lie

AspectPhysical SetARVENA
Set Build CostRM 15,000–80,000+ per productionOne-time 3D asset cost, reusable
Setup Time2–5 days on-site construction4–8 hours deployment and calibration
Location FlexibilityFixed to physical set locationAny venue with sufficient space
Environment ChangesRequires rebuilding or redressingReal-time switch in under 30 seconds
Travelling ProductionTransport and rebuild costsTransportable in flight cases
Cost Reduction60–80% vs equivalent physical production
Deployment Options

Two Ways to Work with ARVENA

Event Hire

ARVENA available as a day-rate or project-based hire for product launches, live broadcasts, brand films, and music videos. Includes EDT virtual production crew, Unreal Engine operator, and all technical infrastructure.

Permanent Studio

EDT designs and installs permanent ARVENA studio setups for broadcasters, content studios, and corporate content teams — including LED volume, lighting rig, camera package, and system integration.

Ready to Drop the Set and Keep the Story?

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