AirAsia Founders' Gallery
EDT built a permanent interactive gallery for AirAsia's RedQ headquarters — multi-panel interactive walls, WebAR touchpoints, and AI-generated historical imagery that bring the airline's founding story to life.
Gallery
Project Overview
When AirAsia commissioned EDT to design the Founders' Gallery at their RedQ headquarters in Sepang, the brief was clear: create a permanent space that honoured the airline's origin story in a way that matched the audacity of the brand itself. Static displays and framed photographs wouldn't do.
EDT designed and delivered a multi-sensory gallery environment where visitors move through AirAsia's history via touch, motion, and immersive media — from the earliest board meetings to the airline's transformation into Southeast Asia's most recognised low-cost carrier.
- Client
- AirAsia
- Category
- Interactive Installation
- Technology
- Interactive Walls · AR · AI Generative Imagery
- Venue
- AirAsia RedQ HQ, Sepang
- Type
- Permanent Installation
A Pioneering Brand Deserved a Pioneering Gallery
AirAsia's founding story is one of Southeast Asia's most compelling business narratives — a deeply human story of conviction, risk, and transformation. The challenge was to translate that story into a physical space that employees, visitors, and dignitaries could walk through and genuinely feel.
Standard exhibition design — printed panels, display cases, TV screens playing looped reels — wouldn't reflect the ambition or values of a brand that redefined an entire industry. AirAsia needed something that felt as bold as the decision to buy an airline for one ringgit.
Touch. Motion. Immersive Media.
Multi-Panel Interactive Walls
Floor-to-ceiling interactive display panels let visitors navigate AirAsia's timeline by touch. Each chapter of the story is a node — tappable, zoomable, and linked to archival media.
WebAR Touchpoints
Embedded AR triggers throughout the gallery surface hidden layers of content — video messages from founders, 3D aircraft models, and interactive route maps showing AirAsia's network expansion.
AI-Generated Historical Imagery
Where archival photography was scarce, EDT used generative AI to recreate historically accurate scenes — composite imagery blending verified archival footage with AI-synthesised environments.
LED Display Environment
The gallery's centrepiece is a curved LED wall delivering a 270-degree ambient experience — dynamic brand films, timeline animations, and live data feeds from AirAsia's current operations.
Technology Stack
The Visitor Journey
Enter
Ambient LED environment sets the mood. Brand film plays across the centrepiece wall.
Explore
Touch the timeline walls. Select chapters. Dive into the moments that defined AirAsia.
Discover
Scan AR markers to unlock hidden content — founder messages, 3D models, and AI-reconstructed scenes.
Reflect
A final interactive station connects visitors to AirAsia's present-day network and future ambitions.
Build a Gallery That Tells Your Story
Whether it's a permanent installation or a touring exhibition, EDT designs interactive environments that make your history feel alive.