Downtown KL Transformed Into a 30-Point AR Playground.
Client
ARFestKL
Category
AR Event / Public Festival
Technology
WebAR · 8th Wall · QR Activation
Location
Downtown Kuala Lumpur
Gallery
Results
AR Impressions
QR Code Scans
Participating Artists
AR Artworks
The Brief
ARFestKL wanted to turn Kuala Lumpur's city centre into a living art festival — 42 local and international artists, 35 AR artworks, all distributed across 30+ physical touchpoints between Bukit Bintang, Pasar Seni and Dataran Merdeka. The public experience had to be frictionless: no app store, no account, no learning curve.
The hard part was scale and reliability. AR experiences in a busy outdoor environment need to load fast on mid-tier Android devices, survive intermittent 4G, and render accurately under harsh tropical sun. Each artwork also needed to be authored, hosted and tracked independently so participating artists could measure their own reach.
What We Delivered
EDT built 35 WebAR experiences on 8th Wall, distributed across 30+ Downtown KL touchpoints. Each QR code activated a unique AR artwork in-situ — sculptures hovering over heritage walls, particle systems wrapping around lamp posts, generative animations pinned to plaza floors. The system was app-free: any iOS or Android browser could load the experience inside three seconds.
Behind the scenes, EDT instrumented every artwork with real-time analytics, giving ARFestKL and individual artists access to live impression and scan data. By the end of the festival, the project had recorded 52,417 AR impressions and 12,040 QR scans — numbers that turned ARFestKL from a one-off art event into an ongoing case study cited across Southeast Asia's public-art sector.